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"We are revolutionizing the world with artificial intelligence, solving current and future problems. We started with waste management and aim to continue growing and innovating.
What will be our next challenge?”
Hoooly for...
We are excited to share our recent participation in the Google Cloud Summit 2024 in Milan, where we presented Hoooly, our smart bin for AI-powered waste sorting.
During the summit, we showcased how Hoooly is revolutionizing waste management, improving efficiency, and reducing environmental impact. We are pleased to announce that Hoooly will be exclusively used at Google’s Milan office, becoming an integral part of their daily operations. This collaboration represents significant recognition of our innovation and a step forward toward a more sustainable future.
Did you know?
€180 billion/year
Loss in Europe every year due to non-sorted waste treatment.
Environmental Impact
Annual plastic production amounts to 460 million tons, but only 9% is recycled.
Health Hazard
Every week, we ingest microplastics equivalent to the weight of a credit card.
- High waste management costs
- ESG Obligations
- Inaccurate or non-existent data
- Public pressure for eco-sustainable choices
The Solution
We combine AI with robotics to recognize and separate waste in less than 500ms.
Reducing CO2, increasing recycling.
We also use Generative AI to analyze and generate statistics on the inserted waste, and any data that can reduce waste production. Additionally, we use these data in our sustainability report.
Real-time Monitoring
Provides operators with immediate access to the bin's status and condition.
BIN Localization
Allows users to find the nearest trash bin, while operators have visibility over the bin locations.
Cashback and Partnerships
Users receive a digital refund when disposing of waste in our containers, redeemable at our partner stores.
Optimized Route
Waste managers can monitor container fill levels via real-time notifications and follow an optimized route for emptying, saving 30% on costs and CO2 emissions.
We combine AI with robotics to recognize and separate waste in less than 500ms.
Reducing CO2, increasing recycling.
We also use Generative AI to analyze and generate statistics on the inserted waste, and any data that can reduce waste production. Additionally, we use these data in our sustainability report.
Real-time Monitoring
Provides operators with immediate access to the bin's status and condition.
BIN Localization
Allows users to find the nearest trash bin, while operators have visibility over the bin locations.
Cashback and Partnerships
Users receive a digital refund when disposing of waste in our containers, redeemable at our partner stores.
Optimized Route
Waste managers can monitor container fill levels via real-time notifications and follow an optimized route for emptying, saving 30% on costs and CO2 emissions.